Universal Parks & Resorts rolled out its first national ad and brand campaign Tuesday, emphasizing a “different kind of family vacation.”

The “I’m Ready” campaign includes a national television ad, digital ads and a joint webpage for Universal Orlando and Universal Studios Hollywood.

Universal showcases several park experiences and attractions, including The Wizarding World of Harry Potter, Despicable Me Minion Mayhem and the upcoming Race Through New York Starring Jimmy Fallon.

“This new campaign speaks to the needs of families as they evolve—and it invites them to vacation on a whole new level,” said Alice Norsworthy, executive vice president of marketing for Universal Parks and Resorts.

The new campaign will be the first time Universal Orlando and Universal Studios Hollywood speak with one voice.

Watch a preview of the new campaign below: